It is... it's something that's different in Windows 10 and it's kind of annoying. They went the way of Facebook / Linked in... instead of completely managing at the device level. I guess it's good because if a device is compromised, you might have an added layer of security there... though I'm sure that's easy to compromise as well.
This is some of the stuff I plan to document on the new tech site - and to help other's navigate.