The quest for profits seems to always turn into an Icarus scenario. Something good becomes better and better as interest is generated, little guys make a name for themselves and turn into big guys, marketing explodes, big guys start buying up little guys, big guys start paying more for little guys, big guys get too big, margins become miniscule, ceo's and board of directors go from people within the industry to some flavor of investment banker, min max hits harder, creativity, innovation (in the sense of taking risks / trying something new) becomes too costly and we get Madden 75, Call of Duty 400, and a whole lot of vanilla flavored games, all be it on fantastic hardware with pretty graphics.
Not chasing bleeding edge technology affords Nintendo some liberties, but they still play it pretty safe with their games. They stick close to the Zelda, Mario, Pokemon staples (peppering in some pikmin, kirby, and DK) and haven't had a new IP of note since Ring Fit in 2019 and Splatoon before that in 2015. They took lumps with the Wii U, N64, GCN, and the Virtual Boy but have persevered and always put out great games.
I think Nintendo's business model will keep them in the console space while Sony and Microsoft are destined to dissolve off into the PC space. I've already decided to not buy a new Xbox or Playstation, despite having chased after each previous iteration. I just hope Nintendo continues to innovate, take risks on peripherals as well as games, and put out another Kid Icarus, Earthbound, 1080, wave race, excite bike, or better yet, the next unforgettable IP that'll be able to stand with the Mario, Zelda Pokemon tentpoles.
Not chasing bleeding edge technology affords Nintendo some liberties, but they still play it pretty safe with their games. They stick close to the Zelda, Mario, Pokemon staples (peppering in some pikmin, kirby, and DK) and haven't had a new IP of note since Ring Fit in 2019 and Splatoon before that in 2015. They took lumps with the Wii U, N64, GCN, and the Virtual Boy but have persevered and always put out great games.
I think Nintendo's business model will keep them in the console space while Sony and Microsoft are destined to dissolve off into the PC space. I've already decided to not buy a new Xbox or Playstation, despite having chased after each previous iteration. I just hope Nintendo continues to innovate, take risks on peripherals as well as games, and put out another Kid Icarus, Earthbound, 1080, wave race, excite bike, or better yet, the next unforgettable IP that'll be able to stand with the Mario, Zelda Pokemon tentpoles.